Location, Location, Location
You’re definitely going to look to see where it is and how far it is from your house. Otherwise you can’t find it!
Whereas it’s important to find out what a church believes, a lot of the time the search engine that they’ve used or the site that they’ve found will let them know specifically the area as well as the type of church you are.
And though some may or may not visit based on your doctrinal statement, if they don’t know where you are, and they don’t have a handy way to find you, how will they find you to visit?
So, make sure that your site easily conveys how to contact you and where you’re located!